Setting one's self apart from the competition, in my mind, is the new age mother of invention. With technologies ability to crawl, index and categorize everything from A to Z, it seems to me that the only way to be noticed is to be extraordinary at what you do. I have had the distinct pleasure of working with a new Pediatric Dentist on the scene whose ideals and vision is more akin to the extraordinary Walt Disney than a dentist.

As a child, I did not have the greatest of experiences with the dentist. Mine was a seemingly nice guy in his later 50's, white coat and pressed slacks. He spoke softly filling the air with a medicinal blend of mouthwash and cologne. His office was very clinical with textured wallpaper, old magazines, vinyl covered chairs and a walled off reception desk that seemed more like a security check point for what goes on beyond the walnut door marked "Please check in with the receptionist." The office was the product of the clinical mindset, function over form and was designed to get straight to business and get it done effectively and efficiently. There wasn't a surface material in the office that couldn't be pressure washed, scrubbed with bleach or hauled off in a hazmat suit. Counting the precisely place holes in the acoustical tiles, while he rummaged through my mouth was the only escape from the reality of the situation....cavities!