My mind longs for hot summer days, which takes my daydreams to the American desert southwest.  My latest wall decor pieces tap into that spirit with colors and geometric patterns inherent to the southwest lifestyle.

In 1994 Joshua Tree was designated a National Park, having only had Monument status since 1936.  One might wonder what the difference between the two is.  A monument usually protects a singular resource of physical, cultural or historical value.  That designation can be granted by a President.  To earn the designation of National Park it takes an act of Congress.  That later being awarded to protect land, ecosystems, habitats and vulnerable places.   In 1994, the National Park designation for Joshua Tree protects  nearly 800,000 acres and the plants and animals that make it a wondrous place.
The park's namesake, the Joshua Tree is something akin to a Dr. Seuss illustration and the perfect specimen for a "B" alien.  

Beyond book illustrators and movie directors, the Joshua tree has caught the attention of a new generation and their Instagram-able moments.  If you follow the hashtag #joshuatree you will see elopements, weddings, family outings and wilderness wanderings set against the backdrop of the mighty Joshua.  Who would have thought this giant relative of the asparagus would command such insta-fame.   Are they sought out for their spiny silhouette, their mysterious wavy arms or the you-can-overcome and thrive spirit they embody sprouting up from the harsh desert conditions?

The magic and mystery of JTNP drew 3 million visitors in 2021.  The eclectic village of Joshua Tree, which borders the west park entrance comes alive at dawn with locals and visitors hitting Joshua Tree Coffee Company for some caffeine.  Travelers join the caravan of vehicles winding the small road up to the park entrance.   After you greet the fee booth attendant, the road through Joshua Tree becomes seemingly smaller and smaller as the vistas of open land grow larger.  Waving their bristled arms up in the air, the Joshua Trees greet you like a socially distanced crowd.    While they do appear in groups,  most seem to like their personal space standing lone in the desert sands.  Their frequency and sprawl is hard to capture on camera.

 Cresting from the ground, corralling the Joshuas are huge rock and boulder formations.  They look as if giants stacked them.  Many of the outcroppings have been named due to their unusual form, indentations and shapes such as Skull Rock, Cyclops Eye and Heart Rock.

Joshua Tree at night is just as spectacular.  It is rated 10th in the list of National Parks designated as night sky parks.  Views of the milky way, asteroid showers and lunar events draw thousands.

So what does make Joshua Tree so magical?  In my personal opinion it's scale.  These amazing trees dot the landscape farther than the eye can see and boy can you see a long way.  The JTNP desert landscape while diverse on a micro ecosystem scale is rather featureless on a grand mile to mile scale.   The landscape rolls forever blurring into a shade of gray green and brown.  The trees and the earth blend into a tapestry of hard desert life.  As an individual, it reminds you how small we.  We are just a dot on the landscape dwarfed by the population of Joshuas.  It can be very peaceful and humbling.   Traveling through and seeing the dotted Joshua Trees come into view, turning from blurry shadowy forms into larger than life ornate structures of lancet leaves, blooms and curving branches is exciting.  Their distant friendly arms waving turn away from human-like form into an otherworldly coarse and rugged collections of pointed leaves and desert dried bark.  They are both threatening and delightfully whimsical.   Their beauty in whole outshines.  Heck, if you could hug one, they look as if they would hug right back.  The park entrance sign should read- "Joshua Tree, we welcome you with open arms.  Just don't take us up on it." 

My love for all things Joshua Tree, has had me inspired to create some new art and decor.  While most of my art has a travelers heart coming through, this is the first series with a single destination in mind.   And with that addition to my collections, I foresee heading towards more National Park art.  If you are a fan of my work please consider subscribing to my newsletter.  New subscribers get a 10% off coupon code.

When I create a new collection, it is a process.  It's one thing to create one piece of art and poof put it up for sale.  It's another to try and create a mood, a setting or in better terms to imagine a space and build towards it.  Having designed many, if not hundreds, of kids room since starting my studio, I can't help but envision the reveal.  What will the client not just see but feel?

So, I've been working on designing more ingredients to add to a space.  While there may seem to be some matchy, matchy going on when you first glance, realize the most people will pick a couple items from a collection and then build from there. Maybe they like a particular fabric for pillows that may go with one piece of art. 

So the goal that I've set for myself is to give customers some options.  Give them choices that they can incorporate into their existing space or create a whole new one.  A piece from Aaron, a homemade craft, a piece from Home Goods, an antique thingy and that one gift from the mother-in-law (you have to display it...ha!).  Put them together to create the vibe or feel that's desired for the space.

So, in this latest collection, I first decided on a general idea.  I wanted something in my vintage vibe but refreshed with a little modernism or lean towards trend.  The elements of the current trend-o-sphere I plucked for this collection are use of a limited color palette, boho vibe watercolor washes, stains, paints, heavier textures, handwritten type lettering, rustic finishes and to no surprise beads and tassels.  They are concepts that could work within a modern farmhouse, that mid century minimal pad or a rustic converted warehouse condo.

While I'm excited for all the pieces, there is a concept I was stoked to bring to life.  I wanted a piece of wall decor shaped like a baseball home plate.  Well, that's not original you say.  And of course you are right, it is not.  But I wanted a piece that eluded to baseball without being so literal, emblazoned with red baseball stitches and painted white.  I'd be one of a million with that old concept.  I wanted something a little more wall decor less baseball.  So has it, last year I bought the studio the equipment to do some fabric printing.  Not screen printing, but actual infusion of ink into fabric.  It's called sublimation.  I can print out art and imagery and using heat I can transfer it by chemically fusing it with the fabric's fibers.  Sounds cool?  It is!  The image doesn't sit on the fabric it literally becomes the fabric.  It won't fade, it won't peel, it won't wash out.  Even if you tore the fabric apart you would end up with fibers and thread with the image intact.
By fusing the inspirational phrase - It's always good to be home to the "inspired by trend" heavy texture, open weave linen look fabric, I have the perfect print to staple over my stretcher bar home plate shape.  It took a little trial and error to figure out how to wrap and staple the fabric around that shape.   To update it, I added some ever popular washed wooden beads, tassel and a burlap twine hanger.  I hope you like it.  While some little league outfielder may look at it and shrug, a mom, dad or interior designer who wants an updated look on the tried and true baseball room hopefully will enjoy it.

The studio introduced pennants a few years back to complement the wall art I create and they have been welcomed with open arms by our customers.  So for this collection I gave a wink to the golden oldie days with a swoosh, a ribbon a non-text thingy ma-bob that acts as a tail off the end of a word.  Such a classic Coke thing.  Added to that is a handwritten style font that we use to personalize them.

Fabric is a huge part of room design.  It often sets the tone for everything else.  One builds a nursery or bedroom around the bedding, it's rarely the other way.  So, to take the lead on the collection, I created 29 prints and variations for this collection.  It explores the baseball theme with classic shapes and patterns but updates them with a limited color palette, modern use of "white space" and yet still has a vintage appeal.  While I'm still on the hunt for someone to produce my bedding and home dec ideas directly for my site customers, I maintain a Spoonflower.com shop to vend my patterns and sell some of their finished goods with my designs.  I'm a stickler for quality and the accuracy of the reproduction of my imagery.  Spoonflower does a great job with the printing and offers a wide variety of fabrics.  They offer finished goods like pillows, tablecloths, duvets and such with my designs on them.  It's a win, win for now until I have my own produced.  I can see so many combinations of the pieces that would make wonderful crib or boys room bedding.

Pushing myself out of the usual size ratio I work within on my paintings, I decided to go with a tall and skinny version of a baseball player.  His popped collar, wooden bat and probably not very comfortable heavyweight fabric uniform are definitely vintage, but I made it more modern by keeping it painterly, in a limited color range and as minimalist as portraiture can be.  I guess it's still portraiture sans face or is it torsotraiture ?  Ha!

What would my baseball collections be without a new scoreboard?  I realized the other day that it's been almost 18 years since Pottery Barn Kids launched a line with my very first scoreboard.  As far as I was told, it was the first painted depiction of a scoreboard anyone had offered in the retail catalog industry.  Now, years later with Pinterest, Etsy, DIY'ers and knock off bloggers, they're a little more common <eye roll>.  I spot the occasional too close for common sense copycat who forgets to change the scores.  What are the odds that our games had the very same scores...<double eye roll>. Ha!  Well, flattery being what it's not, all's good.  I'll just keep painting more until I don't.  In this version, I wanted the charms of what a scoreboard might look like back in the early mid 1900's.  I envisioned it painted on some old fence in a dirt field where rag tag leagues played on the big nights and broom handle and homemade ball wielding children filled in the gaps.

As I write this and think about baseball nostalgia, I would love a trip to yesteryear with a little box of Cracker Jack to indulge in.  It used to be sold in little cardboard boxes that you immediately tore open to find a prize.  Prize first, eat second.  That sweet popped corn and caramel smell fills my mind.  I wonder if I should ever include tasty treats or confections in a collection?  Heck, a Cracker Jack scented candle would suffice, I'm hungry...ha!

In closing, I'd love to think that the market will continue to steer me.  That I'll continue exploring new things, trying new techniques all for the sake of expressing my creativity.  Please know that I couldn't do it without the fans of my work.  Without you it would be a failed business venture obviously, but it's the comments, the sharing, the photos you provide that keep me inspired.  Feel free to offer suggestions, critiques, comments and ideas.  Please continue to share, post, Pin and tag with wild abandon, it truly does help my and other small businesses.  Thanks for reading. - Aaron

I'm happy to announce that I'm a participant in Portland's Rebuilding Center's 2020 inaugural Salvage Showdown.  My furniture piece is available for purchase by chance of raffle, with funds helping support the non-profits Constructing Hope and the RBC.  Please consider voting for my piece by purchasing a raffle ticket.  The project piece receiving the most raffle ticket purchases will be presented with their SCRAPPY award and bragging rights.

IFirst, THE BUILD:
During the Salvage Showdown, up to 8 individuals or teams will compete to build the most interesting/beautiful/creative/weird piece of furniture using only reclaimed materials from the ReBuilding Center. Builders work in their own spaces over the course of one month. Anything (really, anything) is possible!

Then, THE JUDGING:
Finished items will be on display in all their glory from October 17-22 at the ReBuilding Center and posted across our social feeds, where customers and supporters will vote for the winning salvage creation and purchase raffle tickets for a chance to win one of the finished pieces.
Finally, THE WINNERS:
On October 22, the ReBuilding Center will host a live Zoom event where all pieces will be raffled off to eight lucky winners, and the winning creation will be revealed! The winning team will receive The Scrappy, a custom, trophy hand-built by ReBuilding Center staff and guaranteed to be unique.
In recognizing the value of community partnerships, ReBuilding Center will donate 50% of the raffle proceeds to our friends at Constructing Hope to support their mission and participants!

The RBC accepted 7 builders, DIYers, artists, designers, and dreamers as Builders in the Salvage Showdown!

We had until October 16th to create a beautiful/weird/unique/unlikely piece of furniture that is at least three feet long in any dimension (three feet tall, wide, or deep).

The finished pieces will be showcased in the RBC store for one week and ranked by community vote. The builder of the winning piece will receive The Scrappy, a custom trophy hand-built by ReBuilding Center staff. Each piece will be raffled off to a lucky winner and the ReBuilding Center will donate half of the proceeds to our friends at Constructing Hope. Final pieces will be displayed in store and online for ticket purchasing starting October 17th.

Raffle Ticket Pricing
1 @ $15
2 @ $30
3 @ $40 (save $5!)
4 @ $55
5 @ $65 (save $10!)
6 @ $80
7 @ $95
8 @ $100 (save $20!)

Please show my fellow builders some love for their kind donation of their time and skills.  It's amazing how all of us came up with such different concepts all from the RBC's selection of reclaimed materials.

WOODEN TOP KITCHEN CART - Builder: Adam Zeek | Instagram | Website
HANGING SHELF - Builder: Ashley Krollenbrock | Instagram
LEANING DESK AND SHELF - Builder: Dana Luukko | Instagram
PLANT STAND WITH LIGHT - Builder: Daniel Goers | Instagram | Website
TABLE WITH VASES - Builders: Team Mayest | Instagram | Website
KITCHEN CART WITH DRAWERS - Builders: Team True North | Instagram | Website

For more information about the RBC please visit their website: RBC or drop by their retail location at 3625 N Mississippi Ave, Portland, OR 97227

We're happy to introduce the Bright Collection of felt pennants.  We make them, here in the studio, using a combination of our print on felt technology and precision laser cutting techniques.  The Bright series has three stock designs and one that you can customize.

My client sheepishly made what she thought was a strange request.  "Can we have animal heads for the store mannequins?", adding that she loved it when the big department stores did that for Christmas.  Well, of course I said yes.  That discussion lead to the idea of a Wonderland, minus Alice and all the trappings of red hearts, cards and royalty.  It would be a Spring garden party.

Within the Spring soiree, I designed and created some "Drink Me" potion filled bottles, an "Eat Me" faux cake and arranged it all among a scattering of staked chairs.  All of the chairs, including the upholstery were painted with a tried and true homemade chalk paint.  One dry, a glaze of pastel color washed over the upholstery to give it a fresh Spring feel.  Continued.....

As part of my new wall art and decor collection entitled Blitz, I thought I'd include a do-it-yourself tutorial and shopping list for my pipe goal post. 

Print yourself off a shopping list and head to the hardware store.  While I show it in black pipe, you can also hunt down galvanized and copper plated, if you prefer a different look.  Download below.

Announcing the Blitz Collection!  Color is king, in this new series for the football enthusiast.  I wanted to create some pieces that wandered out of the traditional football color palette and introduced more color.  Featuring varied colors of football balls and some colorful accessories, these pieces would be a great add to a more modern home and yet, with the rustic leanings, they would also be terrific in a farmhouse or more vintage styled space.

What is DMCA?  Simply, internet retailers and sites that host products, posts and distributes information gleaned from the internet must provide a way to have the information removed if it is infringed upon.  This process, if adhered to by the site keeps them safe from lawsuits for infringement.  In most cases reporting means filling out a form that asks you to identify the material infringing and provide verification you have a right to report it.  Again, as this buffers them from lawsuits, they are usually quick and efficient in removing the infringing material.  This not only applies to sites, it applies to hosting companies that "host" sites that infringe.  Meaning, if xyz retailer sells infringed goods, and you can not get them to stop, you may be able to file a DMCA takedown notice with their hosting company ie.. HostGator, GoDaddy, Ipage, Shopify etc.  You can also report any links that Google provides in search results, image results or imagery within Youtube and have that taken down.  Meaning, if xyz retailer shows up selling infringed goods in Google shopping and there's a photo on Google image of it, you can have those taken down too by reporting to Google.

Special note:  If you are dealing with a foreign company infringement, many countries do not comply with US copyright law but you can work fairly effectively in tamping down their US sales by reporting the http links of which your property appears on social media, search platforms or sites that are located in countries that do comply with US copyright.

I am not a lawyer and this information is being shared purely from my experiences as an artist that has been infringed upon often.

More on DMCA-

https://www.dmca.com/faq/What-is-DMCA


Etsy:
https://www.etsy.com/legal/ip/report

Amazon:
https://www.amazon.com/report/infringement

Pinterest:
https://www.pinterest.com/about/copyright/dmca-pin/

Google:
https://support.google.com/legal/troubleshooter/1114905?hl=en

Facebook:
https://www.facebook.com/help/contact/634636770043106

I painted my first scoreboard back in 2004.  It was picked up by Pottery Barn Kids shortly there after, as the first they ever offered.  Since then, with the launch of Etsy in 2005 and Pinterest in 2010, the idea has been uh-hum copied, re-copied, butchered and even bettered.  So every once in awhile I like to bust out a new one, just to stir up the mix and see what comes about.  Instead of one, this year I decided to launch several.